is this a joke?

ERIC #:	EJ761676
Title:	What's Right with Writing
Authors:	Rief, Linda
Descriptors:	Writing Skills; Writing Processes; Writing Instruction; Writing Improvement; Writing Difficulties; Formative Evaluation; Student Needs; Writing (Composition); Teaching Experience; Middle School Teachers; Writing Research
Source:	Voices from the Middle, v13 n4 p32-39 May 2006
Peer-Reviewed:	Yes
Publisher:	National Council of Teachers of English. 1111 West Kenyon Road, Urbana, IL 61801-1096. Tel: 877-369-6283; Tel: 217-328-3870; Web site: http://www.ncte.org/pubs
Publication Date:	2006-05-00
Pages:	8
Pub Types:	Journal Articles; Reports - Descriptive
Abstract:	Writing--and lots of it in all genres--is at the heart of the language arts curriculum and the skills of critical thinking that students need to develop to become prepared consumers and citizens. In this article, the author reflects on her growth as a writer and teacher, and offers an overview of what people know about writing, what they need to do it well, what the students need to learn to do it well, and what obstacles are challenging teachers' ability to make it happen. She also shares what she has learned from educators, philosophers, researchers, her students, and her own practice. (Contains 3 figures.)
Abstractor:	ERIC
Reference Count:	27

The purpose of writing and lots of it is to create prepared consumers?

Prepared consumers and citizens?

Off the top of my head, I'd say the proper way for our schools to prepare future consumers is to teach them what 10% off means.

But that's just me.