Meet the parents

from Magister Green:

My personal favorite moments come when our beloved administrators (who have advanced degrees in Education, natch) insist that the key to getting parents and families on board with new educational practices (read: Fad of the Moment) is "educating them." We need to "educate" the parents about what these new practices (fads) are all about and, should parents or even other teachers (!!) express reservations, well...they just need more "education"! The underlying principles and assumptions of these new fads are never questioned since, of course, they come from "experts" who have done "studies", so we all should just shutu....err, educate ourselves.

My district uses the expression "marketing to parents."