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Myrtle: Communal reinforcement is the process by which a claim becomes a strong belief through repeated assertion by members of a community. The process is independent of whether or not the claim has been properly researched or is supported by empirical data.
Catherine: Right, except the cool thing is it doesn't have to be "communal." One person with a Yahoo list can do it.
Myrtle: Or one yahoo with a person list.
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