an era of secondary orality

In today's Wall Street Journal:

In 1937, twenty-nine per cent of American adults told the pollster George Gallup that they were reading a book. In 1955, only seventeen per cent said they were. Pollsters began asking the question with more latitude. In 1978, a survey found that fifty-five per cent of respondents had read a book in the previous six months. The question was even looser in 1998 and 2002, when the General Social Survey found that roughly seventy per cent of Americans had read a novel, a short story, a poem, or a play in the preceding twelve months. And, this August, seventy-three per cent of respondents to another poll said that they had read a book of some kind, not excluding those read for work or school, in the past year. If you didn’t read the fine print, you might think that reading was on the rise.

You wouldn’t think so, however, if you consulted the Census Bureau and the National Endowment for the Arts, who, since 1982, have asked thousands of Americans questions about reading that are not only detailed but consistent. The results, first reported by the N.E.A. in 2004, are dispiriting. In 1982, 56.9 per cent of Americans had read a work of creative literature in the previous twelve months. The proportion fell to fifty-four per cent in 1992, and to 46.7 per cent in 2002. Last month, the N.E.A. released a follow-up report, “To Read or Not to Read,” which showed correlations between the decline of reading and social phenomena as diverse as income disparity, exercise, and voting. In his introduction, the N.E.A. chairman, Dana Gioia, wrote, “Poor reading skills correlate heavily with lack of employment, lower wages, and fewer opportunities for advancement.”

[snip]

Book sales, meanwhile, have stagnated. The Book Industry Study Group estimates that sales fell from 8.27 books per person in 2001 to 7.93 in 2006. According to the Department of Labor, American households spent an average of a hundred and sixty-three dollars on reading in 1995 and a hundred and twenty-six dollars in 2005. In “To Read or Not to Read,” the N.E.A. reports that American households’ spending on books, adjusted for inflation, is “near its twenty-year low,” even as the average price of a new book has increased.

More alarming are indications that Americans are losing not just the will to read but even the ability. According to the Department of Education, between 1992 and 2003 the average adult’s skill in reading prose slipped one point on a five-hundred-point scale, and the proportion who were proficient—capable of such tasks as “comparing viewpoints in two editorials”—declined from fifteen per cent to thirteen. The Department of Education found that reading skills have improved moderately among fourth and eighth graders in the past decade and a half, with the largest jump occurring just before the No Child Left Behind Act took effect, but twelfth graders seem to be taking after their elders. Their reading scores fell an average of six points between 1992 and 2005, and the share of proficient twelfth-grade readers dropped from forty per cent to thirty-five per cent. The steepest declines were in “reading for literary experience”—the kind that involves “exploring themes, events, characters, settings, and the language of literary works,” in the words of the department’s test-makers. In 1992, fifty-four per cent of twelfth graders told the Department of Education that they talked about their reading with friends at least once a week. By 2005, only thirty-seven per cent said they did.

[snip]

There’s no reason to think that reading and writing are about to become extinct, but some sociologists speculate that reading books for pleasure will one day be the province of a special “reading class,” much as it was before the arrival of mass literacy, in the second half of the nineteenth century. They warn that it probably won’t regain the prestige of exclusivity; it may just become “an increasingly arcane hobby.” [albeit a hobby associated with continually growing inequality]

[snip]

The scholar Walter J. Ong once speculated that television and similar media are taking us into an era of “secondary orality,” akin to the primary orality that existed before the emergence of text.

Twilight of the Books
by Caleb Crain

This thought has crossed my mind.

In the schools these days, "technology" is sexy and books are not. This phenomenon has now advanced to the point where the words "school library" mean what "computer lab" used to, and visual options are available in all courses at all levels. Honors English courses give students the option of making posters instead of writing papers, middle school students slap together PowerPoints instead of writing book reports, and lord only knows what's happening with the little ones these days.

Keyboarding, I guess.

Did it ever cross anyone's mind that we might one day look back on invented spelling as a Golden Era when reading and writing mattered?