Next up: Angry Birds in the classroom. Rovio plans to publish a line of educational books for children ages four to their teens. Embracing the Finnish education system—which emphasizes play in learning—they're also designed as a counterpoint to the strict "Tiger Mom" approach to child rearing, says Wibe Wagemans, a Rovio branding executive.E.D. Hirsch needs to get with a branding executive.
He says one of the books will illustrate geometry lessons by launching a bird character through the air...
'Angry Birds' Spreads Wings
By NICK WINGFIELD
WSJ | August 10, 2010