Byrne is also right to emphasize the stubbornness of thought. Once you think something, it is very difficult to eradicate that idea from your mind. The late, brilliant social psychologist Dan Wegner described this as the great irony of mental control: in order to insure that you aren’t thinking about an unwanted idea, you have to continually turn your mind to that very idea. How do you know that you aren’t thinking of a white bear driving a red Ferrari unless you think about whether you’re thinking it?
FEBRUARY 19, 2014
THE POWERLESSNESS OF POSITIVE THINKING
POSTED BY ADAM ALTER
Friday, February 21, 2014
The stubbornness of thought
I've just come across the best explanation of the "Don't think of elephants" effect I've ever read: