kitchen table math, the sequel: cool cash

Tuesday, November 6, 2007

cool cash

Carolyn sends this link for our collective amusement:

'Cool Cash' card confusion

A LOTTERY scratchcard has been withdrawn from sale by Camelot - because players couldn't understand it.

[snip]

To qualify for a prize, users had to scratch away a window to reveal a temperature lower than the figure displayed on each card. As the game had a winter theme, the temperature was usually below freezing.

But the concept of comparing negative numbers proved too difficult for some Camelot received dozens of complaints on the first day from players who could not understand how, for example, -5 is higher than -6.

Tina Farrell, from Levenshulme, called Camelot after failing to win with several cards.

The 23-year-old, who said she had left school without a maths GCSE, said: "On one of my cards it said I had to find temperatures lower than -8. The numbers I uncovered were -6 and -7 so I thought I had won, and so did the woman in the shop. But when she scanned the card the machine said I hadn't.

"I phoned Camelot and they fobbed me off with some story that -6 is higher - not lower - than -8 but I'm not having it.

"I think Camelot are giving people the wrong impression - the card doesn't say to look for a colder or warmer temperature, it says to look for a higher or lower number. Six is a lower number than 8. Imagine how many people have been misled."

Well, I'm not laughing.

I can't figure out how to do the absolute value inequality word problem on C's homework tonight. Also, I can't figure out why it should be an absolute value problem in the first place.

That makes me a sad panda.

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